Forget the iPhone 11, everyone's talking about the colourful new Apple logo

Apple logo
(Image credit: Apple)

Invites to Apple's next major launch event, which will see the unveiling of the iPhone 11, have recently been distributed. Save 10 September in your diaries Apple fans, because this is the date of the special event, which will take place at The Steve Jobs Theater in Cupertino.

But rather than everyone focussing their attention on what might be on the cards for the shiny new iPhone 11, it's the event invite that's got everyone talking. An (obviously) minimal design, the invitation design simple features a beautiful new colourful version of the iconic Apple logo and a witty one-liner reading "by innovation only". There have been rumours that Apple might bring back its rainbow logo, so is this a tease of an imminent redesign? (We can't help but hope so!)

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.

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