Intel's attack on Apple backfires spectacularly

In case you haven't noticed, a rivalry has begun between two tech giants: Intel and Apple. The two have been firm partners since 2005, but Apple began untangling itself from Intel when it began production of machines containing a self-made silicon chip last year. With rumours of Apple going totally self-sufficient as soon as March this year, we've been waiting to see how Intel would react. 

So far, responses have been limited to rumours of Intel stepping up the capability of its own processors. But Intel has just changed the game with an advertising campaign designed to go straight for the jugular.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.