Instagram finally reveals the secret of its mysterious algorithm

Instagram has released a blog post explaining its mysterious algorithms and how you can influence what shows up on your feed. This is particularly useful information for creatives who are engaged with the platform's creative community as it will help them to support the creators they're inspired by and engaged with. 

Written to 'shed more light' on Instagram's process and clear up any misconceptions, the blog explains how content is ranked on the different areas of the platform (Reels, Stories and so on) and crucially, the steps you can take to cultivate what you see. Apparently, this will be the first in a series of blogs from Instagram, which seems to feel it has some explaining to do. 

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.