Instagram’s 'AI friends' sound like a parasocial nightmare

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(Image credit: Anadolu Agency via Getty Images)

It seems that Instagram could soon be hopping on the AI chatbot bandwagon after a mobile developer found evidence of a new feature in the works. Users will be able to curate an "AI friend" with a number of customisable traits, and the chatbots will be able to answer queries, brainstorm ideas, and chat about whatever else people speak to their AI robo-friends about.

After Meta recently launched an eerie collection of celebrity AI chatbots, it seemed only natural that the invasion would soon spread to Instagram – but at least these ones aren't pretending to be Snoop Dogg. Now my only question is, who are these dystopian chatbots actually for? (For a more constructive use of AI tech, take a look at our collection of the best AI productivity tools). 

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).