Ikea's MTV Cribs parody is a savvy hit for hard times

Ikea ad
(Image credit: Ikea)

MTV's Cribs is perhaps the epitome of the public fascination with the combination of outrageous celebrity wealth and terrible taste, allowing us to admire (and cringe at) musicians, actors and athletes' ludicrously ostentatious interior design choices. But for Ikea, that kind of bragging is so twenty years ago. Faced with higher inflation, today's consumer thinks savvy.

The Scandinavian flat-pack furniture giant has launched its #ShowOffYourSavvy campaign with an amusing pastiche of the MTV series. It's promoting the small joys of saving cash amid the cost of living crisis (Ikea's also behind one of our picks as the best print ads).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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