Is Holsten beer's rebrand enough to flip its fortunes?

Holsten before and after
(Image credit: Holsten/Design Bridge)

Struggling beer brand Holsten has been given a new visual identity that aims to "refresh the brand for a contemporary market". As the popularity of craft beers has soared, Hamburg's stalwart beer has lost out, as many beer drinkers assume it is mass-produced.

Design Bridge's redesign centres around reasserting the brand's authenticity in the marketplace, reconnecting it to its roots in Hamburg. The design has been handcrafted to reflect the merchant work ethic that built the port city – resulting in a new identity that rivals those found in our roundup of top packaging designs.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.