HelloFresh rebrand is a triumph (but there’s one big problem)

HelloFresh logo
(Image credit: Hello Fresh)

In the god-forsaken year that is 2020, there have at least been a few success stories. Food delivery services have fared well during lockdown, and as the market grows increasingly crowded, leading meal kit company HelloFresh has rolled out a new rebrand designed to help it stand out. 

With a new logo and app icon as well as updated illustrations, the rebrand by London-based DesignStudio is a comprehensive new identity for the company. It's certainly a more contemporary look, but users have pointed out a rather glaring problem with the logo and app icon (keeping it well away from our best logos list). 

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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