Heinz's new sauce mashups are the Marmite of condiments

Heinz crowdsauced
(Image credit: Heinz)

Some condiments are made to go together. Ketchup and mayo, ketchup and mustard, er – maybe just those two, actually. But Heinz is pushing some outrageous mashups with a really-quite-horrifying new Canadian range, inspired by late night cravings that Heinz 'crowdsauced' from old posts on the internet.

Look, we're all for experimentation, but this line of blended sauces sounds so out there the only saving grace might be that they are confined to Canada (sorry, Canada, but we hope it stays that way). Though from the disgusting sounding flavours to the questionable names, this line is certainly a conversation-starter (unsurprising for a brand responsible for some of the best print ads ever).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site and its long term strategy, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.

Read more
Atari sauces
Retro gamers are drooling over these Atari-themed sauces
Wieden + Kennedy billboard for Heinz featuring an image of baked beans with copy that reads "It has to be toast".
Heinz's logo-free billboards break all the rules
Saucy by KFC
Is KFC's Saucy new brand genius or desperation?
The logos of Apple, Spotify, Bumble and Coca-Cola
These 4 big brands lost the plot in 2024
A Jack Daniels Bottle
The new Jack Daniels bottle design is leaving a bad taste for some
McDonald's restaurant design before and after comparison showing an old McDonald's restaurant with colourful red sign and flag and a new restaurant with understated branding
McDonald's stark new restaurant designs are leaving customers baffled
Latest in Product Design
Barbie
The Barbie flip phone sounds like Gen Z's dream
Pepsi x Shaquille O'Neal SNEAK'ER
These Pepsi x Shaq sneakers have a ridiculous hidden feature
iPad Pro
"It doesn't need to be thinner": Apple fans are making their feelings known about the latest iPad Pro rumours
iOS 18 concept
Stunning iOS 18 concept could show the future of the iPhone
iPhone 16 render
Leaked iPhone 16 design is giving me major 2017 vibes
Blue light glasses from Firmoo
Do blue-light blocking glasses actually work?
Latest in News
DC Sonic the Hedgehog comic collaboration
Sega reveals first glimpse of the Sonic DC collaboration we never knew we needed
Tesla Cybertruck
Another day, another Tesla Cybertruck design fail
Dove ad
Dove's new campaign wants to break you out of the selfie cycle
Crayola crayons eight colours
Crayola's nostalgic limited edition packs bring back 'lost' colours retired since 1990 – plus a Million Crayon Giveaway
Jaguar Type 00 in French ultramarine at Paris Fashion Week
The Jaguar rebrand has finally won me over after the Type 00 stole the show at Paris Fashion Week
A close up photo of the new ASUS ProArt 8K monitor.
ASUS just revealed the first-ever 8K Mini LED monitor (but I think you should buy this 4K one instead)