Heinz challenges the public to draw ketchup – and the results are hilarious

Heinz ketchup drawing campaign
(Image credit: CNW Group/Kraft Heinz Canada)

If there's one thing that always brings us immense amounts of joy here at Creative Bloq, it's social experiments that involve the public drawing logos and products of well-known brands from memory. And this recent one from Heinz is no exception.

The famous condiment maker recently teamed up with creative agency ReThink Canada in a campaign that asked people around the globe to do a simple task: draw ketchup. And while some of the reactions and results are hilarious, it's certainly an eye-opener in to the power of branding (see our feature on brands with outstanding uses of colour for more examples) . 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Kerrie Hughes
Freelance writer

Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals. 

Latest in Advertising
Vinterior ad mocking Ikea
Provocative billboard ads give Ikea a taste of its own medicine
VW advert from the 1960s a VW car and a spaceship
The best adverts of the 1960s
Pepsi/Coca-Cola
Pepsi's Coca-Cola trolling ad isn't as clever as it looks
A screenshot from an Apple Super Bowl 2024 advert
These are the weirdest, cringiest and funniest 2024 Super Bowl ads
An image of a man in a crowd from the Squarespace Super Bowl ad
Did Martin Scorsese's Super Bowl ad just prove the importance of web design?
Selection of 1940s ads
The best adverts of the 1940s, as picked by experts
Latest in News
Audi EV billboard adverts
Ingenious Audi billboards soar above the chaos in EV branding
Chupa Chups logo
The Chupa Chups logo was created by an art legend in just one hour
DC Sonic the Hedgehog comic collaboration
Sega reveals first glimpse of the Sonic DC collaboration we never knew we needed
The Dell 8K monitor on a green background, next to the text, 'Lowest price'.
The only commercially available 8K monitor is on sale with $1,771 off, and I'm intrigued
Tesla Cybertruck
Another day, another Tesla Cybertruck design fail
Pokemon loaded dice
Google AI gets Pokémon facts wrong, gamers are infuriated – and it points to a dangerous problem