Marvel doesn't seem to like rest much, what with the mega film company set to release a number of new films and television series over the next year. But it's the recent poster of the Hawkeye series that got the internet talking recently.
Fans got a first look at the series yesterday with Marvel releasing both the trailer and the teaser poster. However, at first glance you may not know that the poster was for a superhero series, sporting as it does a particularly Christmassy feel - not to mention its appalling logo. (Think you can do better? If you fancy having a go at designing your own posters, then check out our roundup of the best poster makers.)
(Image credit: Marvel)
The series, starring Jeremy Renner and Hailee Steinfeld, will be set in New York during Christmas time - something we didn't expect at all. The use of a blue and white palette, the snowy overlay and the multicoloured fairly lights is quite conventional for a Christmas movie poster, however, not very conventional for a Marvel film.
We think there are some similarities between the Hawkeye poster and The Muppet Christmas Carol poster. (Image credit: Marvel/Disney/Future)
The poster features the Hawkeye logo, and we can't say we're a fan of the noughties feel. However, after looking further into the design, we discovered that this was the original logo used for the Hawkeye comic book series made by Matt Fraction and David Aja - and so arguably, it's redeemed itself. Fans have expressed how much they love this nod to the acclaimed series that were so influential in the development of the Marvel comics over the past decade. But that didn't stop Twitter roasting the logo, with some users comparing it to the Gossip Girl logo (and now we can't unsee it.)
i thought the hawkeye logo reminded me of something pic.twitter.com/7KcLZemdspSeptember 13, 2021
We're definitely looking forward to seeing how Marvel take on a Christmas theme, as well as the introduction of the new Kate Bishop character in the MCU (Marvel Cinematic Universe). But we can't help but feel like this poster is a bit, let's say, rogue? However, the internet is totally loving the festive feel.
I don't need any more #Hawkeye trailers. Just drop remakes of Xmas movie posters remade with Kate and Clint. Lethal Weapon. Gremlins, Home Alone 2, etc.September 14, 2021
Without a doubt my favourite poster of Phase 4 and possibly the MCU is the #Hawkeye poster. The Christmas theme is just incredible and it's different from other posters where the main character(s) are directly in the middle with side characters on the, well, side. pic.twitter.com/ZCInzO1c7NSeptember 14, 2021
this is actually such a pretty poster though. like its gorgeous argue with the wall #Hawkeye pic.twitter.com/hMtNhQ5LvpSeptember 13, 2021
Despite the poster design, we can't wait to see what the Hawkeye series has in store for us. If you don't have Disney Plus yet to stream your favourite superhero movies, then check out our best offers.
Read More:
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.
