Google's new 3D tool is fun, creative and surprisingly useful

Google animation tool
(Image credit: Google)

Another day, another Google tool to discuss. And this one is a 3D animation tool, making it particularly relevant to the creative community. Hurrah! Yup, Google's latest offering is a tool which simplifies the animation process – making the artform more accessible for anyone wanting to have a go. Surprisingly, though, it's also a super-useful tool for professionals. Disbelieving? Bear with us and we'll explain.

As 3D artists know, creating animations is a time-consuming process, which requires a bunch of complex animation tools and more than a smidgen of know-how. Even playing with different concepts takes hours of intensive modelling, rigging and animating – and this is the part Google wants to help with.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site and its long term strategy, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.