GirlvsCancer bares all in provocative campaign destigmatising post-diagnosis sex

GirlvsCancer billboard that reads "cancer won't be the last thing that f*cks me"
(Image credit: GirlvsCancer/Bartle Bogle Hegarty)

Community-led cancer charity GirlvsCancer has teamed up with design agency Bartle Bogle Hegarty (BBH) to create a defiant campaign that brazenly tackles the often taboo subjects of intimacy, pleasure and sexual health post-diagnosis. With powerful billboard advertisements and a series of raw emotive short films, the bold campaign aims to "smash the stigma" around sex, spotlighting the experiences of real women as they navigate their sexual identity post-diagnosis.

Coinciding with Breast Cancer Awareness Month, the charity's subversive campaign encapsulates the different struggles around sexual intimacy that can occur during or post-cancer, aiming to spark conversation and rewrite the sexual narrative of the cancer community. (For more inspiring campaigns, check out our collection of the best billboard advertising examples).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). 

Read more
Kiehl's typography advert which has slogans written in a pubic hair font
Kiehl's hits back at censorship with font made out of pubic hair
Dove ad
Dove's new campaign wants to break you out of the selfie cycle
Kotex ad
These 5 International Women's Day campaigns deserve the spotlight
Durex ad
I’m loving the saucy brand banter between Ikea and Durex
SKIMS campaign featuring an oversized inflatable of Kim Kardashian
The disturbing fantasy of Kim Kardashian’s latest SKIMS campaign
Yahoo billboard
Yahoo's tsunami billboard is all kinds of horrifying
Latest in Advertising
Vinterior ad mocking Ikea
Provocative billboard ads give Ikea a taste of its own medicine
VW advert from the 1960s a VW car and a spaceship
The best adverts of the 1960s
Pepsi/Coca-Cola
Pepsi's Coca-Cola trolling ad isn't as clever as it looks
A screenshot from an Apple Super Bowl 2024 advert
These are the weirdest, cringiest and funniest 2024 Super Bowl ads
An image of a man in a crowd from the Squarespace Super Bowl ad
Did Martin Scorsese's Super Bowl ad just prove the importance of web design?
Selection of 1940s ads
The best adverts of the 1940s, as picked by experts
Latest in News
GIMP logo on a gradient background
After 20 years, GIMP could finally be the free Photoshop alternative I hoped for
MacBook deals
Save $600 on a MacBook Pro with my pick of the best 3 Mac deals right now
Yahoo billboard
Yahoo's tsunami billboard is all kinds of horrifying
A screenshot from a video presenting Mythica Open Source Library
Mythica's open-source platform allows anyone to use these two studios' assets for game development
Images from the making of Ubisoft Brazil Assassin's Creed Shadows advert
This hilarious Assassin’s Creed Shadows ad is giving me Power Rangers vibes
A screenshot from a Unity sizzle reel
Unity 6 goes all-in on AI for future updates - and extends platform support