GirlvsCancer bares all in provocative campaign destigmatising post-diagnosis sex

GirlvsCancer billboard that reads "cancer won't be the last thing that f*cks me"
(Image credit: GirlvsCancer/Bartle Bogle Hegarty)

Community-led cancer charity GirlvsCancer has teamed up with design agency Bartle Bogle Hegarty (BBH) to create a defiant campaign that brazenly tackles the often taboo subjects of intimacy, pleasure and sexual health post-diagnosis. With powerful billboard advertisements and a series of raw emotive short films, the bold campaign aims to "smash the stigma" around sex, spotlighting the experiences of real women as they navigate their sexual identity post-diagnosis.

Coinciding with Breast Cancer Awareness Month, the charity's subversive campaign encapsulates the different struggles around sexual intimacy that can occur during or post-cancer, aiming to spark conversation and rewrite the sexual narrative of the cancer community. (For more inspiring campaigns, check out our collection of the best billboard advertising examples).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

Read more
Kiehl's typography advert which has slogans written in a pubic hair font
Kiehl's hits back at censorship with font made out of pubic hair
Kotex ad
These 5 International Women's Day campaigns deserve the spotlight
Durex ad
I’m loving the saucy brand banter between Ikea and Durex
SKIMS campaign featuring an oversized inflatable of Kim Kardashian
The disturbing fantasy of Kim Kardashian’s latest SKIMS campaign
Kellogg's ad
Brilliant or baffling? Designers are torn over the new Kellogg's billboards
Astronaut bursting from 3D billboard
Billboard advertising: 47 traffic-stopping examples
Latest in Advertising
Vinterior ad mocking Ikea
Provocative billboard ads give Ikea a taste of its own medicine
VW advert from the 1960s a VW car and a spaceship
The best adverts of the 1960s
Pepsi/Coca-Cola
Pepsi's Coca-Cola trolling ad isn't as clever as it looks
A screenshot from an Apple Super Bowl 2024 advert
These are the weirdest, cringiest and funniest 2024 Super Bowl ads
An image of a man in a crowd from the Squarespace Super Bowl ad
Did Martin Scorsese's Super Bowl ad just prove the importance of web design?
Selection of 1940s ads
The best adverts of the 1940s, as picked by experts
Latest in News
Texas Rangers Tetas hat
The Texas Rangers' raunchy design fail is an unexpected hit with fans
Render showing design for new Manchester United stadium
Manchester United's new stadium design is getting some unfortunate comparisons
Shot of AI augmented A Different World
Netflix's AI 'fix' turned an 80s sitcom into a horror movie
Screenshots from KFC Original Fake Games
KFC takes a bite out of annoying fake game ads and turns them into real games
Tesla Cybertruck
Why some Tesla owners are covering up the logo
Magnum billboards on a roadside
Magnum abducts our radio waves with ingenious sonic branding ad