Generate better ideas with Computer Arts

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Award-winning agencies reveal how to create memorable branding.

New issue Computer Arts 296
(Image credit: Future)

All memorable, lasting branding projects start with a great idea (or two), and in this issue of Computer Arts, we speak to the best of the best to see how they generated the ideas behind recent award-winning projects.

From Wieden + Kennedy's Dream Crazy ads to AMV BBDO's Viva la Vulva – issue 296 explores the whole process, from generation to nurturing the ideas that stick with an audience. 

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New issue Computer Arts
Rose celebrate 20 years, and lots of amazing work! (Image credit: Future)

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Beren Neale
Beren Neale
Ecom Editor

Beren has worked on creative titles at Future Publishing for over 13 years. Cutting his teeth as Staff Writer on the digital art magazine ImagineFX, he moved on to edit several creative titles, and is currently the Ecommerce Editor on the most effective creative website in the world. When he's not testing and reviewing the best ergonomic office chairs, phones, laptops, TVs, monitors and various types of storage, he can be found finding and comparing the best deals on the tech that creatives value the most.

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