Why we love FIFA's new Women's World Cup 2023 logo

Fifa has revealed the new logo and brand identity (complete with theme tune, naturally) for the 2023 Women's World Cup in Australia & New Zealand, and it's a delightfully vibrant affair. 

With bold colours based on the landscapes of both countries, the brand identity comes with a new slogan, 'Beyond Greatness', designed to emphasise the inspiring growth of the tournament and of women's football as a whole. But is it up there with the best sports logos of all time?

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

Read more
WTA logo
Critics have missed the point of the WTA's "generic" rebrand
 Eurovision 2025 logo
The new Eurovision logo has triggered a deep design debate
Liverpool FC logo on a textured red shiny background
Liverpool FC debuts slick new look inspired by iconic mascot
Jaguar logo
The year in logos: 2024 was both pivotal and controversial
five different logos on a pink to yellow gradient background
The best logos of the 2020s (so far)
2024 logos
The best (and worst) logos of 2024
Latest in Logos & Icons
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Clippers logos old vs new
New LA Clippers logo is an instant classic
WLCO logo design
This hip neighbourhood's logo is totally loopy, but I love it
The superman logo as based on a potential design from Superman: Legacy
Possible new Superman logo divides fans
Lyle's Golden Syrup and Lyles Black Treacle tins showing the lion logo
Lyle's apologises for its Golden Syrup logo redesign as even the church expresses dismay
Steve Jobs and the Google logo
Apparently Steve Jobs hated the Google logo on his iPhone
Latest in News
Democratic Party donkey logo
People are bashing the Democrat's new logo, but a rebrand was necessary
Mark looks at a crystal cube from Lumon in Severance
5 perfect Severance prop designs that shaped Apple TV's best series
Audi EV billboard adverts
Ingenious Audi billboards soar above the chaos in EV branding
Chupa Chups logo
The Chupa Chups logo was created by an art legend in just one hour
DC Sonic the Hedgehog comic collaboration
Sega reveals first glimpse of the Sonic DC collaboration we never knew we needed
The Dell 8K monitor on a green background, next to the text, 'Lowest price'.
The only commercially available 8K monitor is on sale with $1,771 off, and I'm intrigued