Is this FedEx logo redesign even better than the original?

FedEx logo concept
(Image credit: Fabian Arbor via Twitter)

The FedEx logo is one of the most famous logos in the world, and one of the cleverest. Ask anyone to name a logo with a secret message, and they'll probably point to FedEx's hidden arrow (that or the Amazon smile). But could the iconic design be improved?

Designer Fabian Arbor is becoming synonymous on Twitter with logo redesigns, and his FedEx rebrand might be the best yet. Thanks to a few subtle tweaks, we now have not one but two hidden images within that E and X. (Looking for inspiration? Check out the best logos of all time.)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

Read more
Apple logo
The 10 best logos of all time
Capital One logo design
Capital One’s controversial new logo faces out of this world design comparisons
Walmart new visual identity
Ignore the hate, Walmart's bold new branding is the definition of a glow up
Poster with young model and the slogan "Not your mother's Tiffany'
The best rebrands of all time
Walmart new visual identity
Walmart’s refresh attracted criticism – but designers loved it
five different logos on a pink to yellow gradient background
The best logos of the 2020s (so far)
Latest in Logos & Icons
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Clippers logos old vs new
New LA Clippers logo is an instant classic
WLCO logo design
This hip neighbourhood's logo is totally loopy, but I love it
The superman logo as based on a potential design from Superman: Legacy
Possible new Superman logo divides fans
Lyle's Golden Syrup and Lyles Black Treacle tins showing the lion logo
Lyle's apologises for its Golden Syrup logo redesign as even the church expresses dismay
Steve Jobs and the Google logo
Apparently Steve Jobs hated the Google logo on his iPhone
Latest in News
Unity Gaming Report 2025; a small tugboat sails into the sunset
GDC 2025: AI isn't the 'creative cure-all' that some hoped
Samsung Galaxy Tab S9+ deal
Samsung Galaxy tablets get huge price cut in Best Buy's Tech Fest sale – save up to $300
WWDC 2023
Apple's "ugly and embarrassing" AI debacle is causing tension in the company
Substance 3D Painter GDC 2025 reveal; a 3D model of a dragon
GDC 2025: Adobe Substance 3D Painter gets a small but important feature
Horizon's Aloy getting ready to shoot an arrow
Horizon actress “worried” for the future of gaming after Sony's AI Aloy controversy
Absolut vodka
Why Absolut's 'bottle' print ad is the greatest of all time