New FedEx logo design concept gets roasted online

FedEx logo
(Image credit: FedEx/Dan Cassarro on Twitter)

It's one of the most instantly recognisable logos of all time and, at first glance, appears deceptively simple. Indeed, we can all remember where we were when we realised that there's a secret arrow hiding inside the FedEx logo. But what if it was a little easier to spot?

One Twitter user has proposed a simple adjustment to the iconic design which sees the negative space between the final 'e' and 'x' recoloured in the company's signature purple. It of course stands out a hell of a lot more – but without that 'hiding in plain sight' subtlety, is it still one of the best logos of all time?

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

Read more
Apple logo
The 10 best logos of all time
Capital One logo design
Capital One’s controversial new logo faces out of this world design comparisons
Tesla Cybertrucks in a parking lot
Here's your reminder that the Tesla logo looks like something else entirely (and it’s never been more ironic)
Walmart new visual identity
Walmart’s refresh attracted criticism – but designers loved it
Kellogg's ad
Brilliant or baffling? Designers are torn over the new Kellogg's billboards
Ford logo in two versions
The Ford logo is suddenly causing major confusion online
Latest in Logos & Icons
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Clippers logos old vs new
New LA Clippers logo is an instant classic
WLCO logo design
This hip neighbourhood's logo is totally loopy, but I love it
The superman logo as based on a potential design from Superman: Legacy
Possible new Superman logo divides fans
Lyle's Golden Syrup and Lyles Black Treacle tins showing the lion logo
Lyle's apologises for its Golden Syrup logo redesign as even the church expresses dismay
Steve Jobs and the Google logo
Apparently Steve Jobs hated the Google logo on his iPhone
Latest in News
Surface Pro 11 deal
Can't decide between a laptop or a tablet? $450 off a Surface Pro 11 could be the answer
WWDC 2025 logo
The WWDC 2025 logo gives me hope for the future of Apple design
Bambu Lab H2D
Redditors express concern over new Bambu Lab H2D Laser 3D printer
Photo of Bill Gates
Bill Gates says only 3 jobs will be safe from AI (and it's bad news for creatives)
MacBook deals
I'd pick these 2 MacBook deals over all others today – save up to $1000
Krisp - AI accent convertor
New AI tech can change your accent (but only to North American)