New FedEx logo design concept gets roasted online

FedEx logo
(Image credit: FedEx/Dan Cassarro on Twitter)

It's one of the most instantly recognisable logos of all time and, at first glance, appears deceptively simple. Indeed, we can all remember where we were when we realised that there's a secret arrow hiding inside the FedEx logo. But what if it was a little easier to spot?

One Twitter user has proposed a simple adjustment to the iconic design which sees the negative space between the final 'e' and 'x' recoloured in the company's signature purple. It of course stands out a hell of a lot more – but without that 'hiding in plain sight' subtlety, is it still one of the best logos of all time?

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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