I’m hypnotised by Eurovision’s new visual identity

Eurovision 2024 visual identity
(Image credit: Bold/Eurovision)

The new visual identity for the Eurovision Song Contest 2024 has been released, and this year's host country, Sweden, is going bold and beautiful. The vivid artwork, referred to as 'The Eurovision Lights', debuted earlier this week, hinting that next year's song contest will be a stylish evolution from its history of camp cheesiness. 

Whether or not you're a fan of the new visual identity, one thing's for certain – it's colourful, quirky and quintessentially Eurovision. Current logo trends dictate that minimalism is hot and Sweden's Eurovision identity certainly feels cool and contemporary (albeit a little safe). 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

Read more
 Eurovision 2025 logo
The new Eurovision logo has triggered a deep design debate
logo for Jolene, Hornsey Road in a hand-drawn style
Has maximalism finally had its moment? How 'understated' may be 2025's buzzword
Jaguar logo
The year in logos: 2024 was both pivotal and controversial
Glastonbury Festival 2025 poster
The new Glastonbury Festival poster falls flat with forgettable retro design
five different logos on a pink to yellow gradient background
The best logos of the 2020s (so far)
Digital artwork showing lots of eyes
I can't get enough of this eye-catching Pixar-meets-MTV branding
Latest in Branding
Monotype quiz
What's your type? Take this font quiz to find your soulmate
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Between the Lines
"It's not enough to be a good writer”: Zosia Swidlicka on the importance of brand language in copywriting
Clippers logos old vs new
New LA Clippers logo is an instant classic
Reddit rebrand
'Help us clean up... that was the assignment': How we made Reddit's new identity
Rockstar energy drink
"Lively, buzzy and spirited": Rockstar rebrand ditches traditional energy drink aesthetics
Latest in News
Tesla Cybertruck
Why some Tesla owners are covering up the logo
The new Galari digital art frame, on a small stand, sat next to an orange flower.
As an art lover, I'd rather buy this new e-paper digital art frame than an art TV
JD Vance meme by Beeple, a man with curly hair and a beard
JD Vance memes are now art as Beeple joins the trend
Image of Aloy in Horizon
Sony's made an AI-generated Aloy. Does it not see the irony?
Kia ad
Kia trolls Tesla with scathing Elon Musk callout
Several iPhone models getting larger in size
Apple no longer makes an iPhone I actually want to buy