I’m hypnotised by Eurovision’s new visual identity

Eurovision 2024 visual identity
(Image credit: Bold/Eurovision)

The new visual identity for the Eurovision Song Contest 2024 has been released, and this year's host country, Sweden, is going bold and beautiful. The vivid artwork, referred to as 'The Eurovision Lights', debuted earlier this week, hinting that next year's song contest will be a stylish evolution from its history of camp cheesiness. 

Whether or not you're a fan of the new visual identity, one thing's for certain – it's colourful, quirky and quintessentially Eurovision. Current logo trends dictate that minimalism is hot and Sweden's Eurovision identity certainly feels cool and contemporary (albeit a little safe). 

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). 

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