Explore the Gorillaz' house and hear its new album first, with the band's own app – out now.
Gorillaz – the co-creation of Blur's Damon Albarn and cult comic artist Jamie Hewlett – has always operated just outside of normal reality. But you can get a bit closer to the animated band with this brand new app, just released today.
Gorillaz is about to launch its first album since 2010
Launched ahead of the band's new album, Humanz, the Gorillaz App provides the first look at the latest manifestation of the band. There's also exclusive content including a first play of new album in the form of the Humanz House Party – a worldwide shared listening experience allowing fans to visit the Gorillaz' house and hear the new album together across 500 locations, from Tokyo to Santiago.
Developed by Gorillaz and B-Reel, the fully immersive mixed-reality app is a unique blend of real world, AR, VR and 360 environments, and enables fans to immerse themselves in the world of Gorillaz and join Murdoc, 2D, Russel and Noodle at home for the very first time.
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The Gorillaz' house isn't your traditional rockstar pad
Featuring a wealth of exclusive content at launch, with more to follow over the next few weeks, it's an amazing-looking app that perfectly captures Jamie Hewlett's distinctive style and becomes a full VR experience in conjunction with Google Cardboard. And if you don't have Cardboard you can still enjoy an immersive Gorillaz experience through the bespoke Augmented Reality menu, which is gateway to a whole host of exciting interactions with the band.
Davor Krvavac, executive creative director at B-Reel, explains: "Fans can now go through the looking glass, giving them a unique, voyeuristic viewpoint on their world. As last year’s Pokemon craze has taught us, people are increasingly excited and intrigued about experiences that mix reality and fiction – something that has always been part of the way the Gorillaz' story has been told."
Gorillaz' new album, Humanz, is out on 28 April
The Gorillaz App is available now for iOS and Android; Humanz is out on 28 April.
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Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.
