Apple Black Friday quick menu
Prime Day is just about over so we're looking ahead to the Apple Black Friday deals. By starting tracking prices and deals now we can ensure we are well placed to cut through the noise and give you genuine advice around whether a deal is worth it or not.
We know from experience that Black Friday can be a little deceptive with its deals. Though we expect record-low prices on most products, including the MacBook Pro M3 models and the iPad Pro M4 series, we are always cautious with tracking – and are sure to notice if a deal isn't quite as good as it seems. We provide expert analysis of price history and product specs to help you decide if a deal is decent, and not forgetting our price comparison widgets, rounding up the best deals on this page.
See the deals that are currently on offer below – and be sure to keep coming back to check on how things are going.
Apple Black Friday Retailers
Apple Black Friday retailers in the US
Apple Black Friday retailers in the UK
Apple Black Friday US Mac deals
Apple Black Friday US iPad deals
Apple Black Friday US Apple Watch, AirPods and more
Apple Black Friday UK Mac deals
Apple Black Friday UK iPad deals
Apple Black Friday UK Apple Watch, AirPods and more
Apple Black Friday: What you need to know
When do Apple Black Friday deals start and end?
Black Friday is on Friday November 29 this year, but most retailers start their Apple Black Friday 2024 discounts at least a week early. The best deals usually conclude on the Monday after Black Friday, which is known as Cyber Monday. This falls on Monday, 2 December this year.
Does Apple do Black Friday deals?
In short: no. While Apple is happy to let third-party retailers discount its gear, you won't find any direct Apple Black Friday or Cyber Monday deals at the Apple Store. Instead, it usually offers Apple Black Friday gift cards that can be redeemed against later purchases.
The maximum Apple Black Friday gift card you can claim is worth $250 / £250, but you'll need to buy one of its more expensive products to qualify for that. Generally, they're not such a great deal considering that we're seeing some direct savings that are worth as much the gift card, but the official Apple Black Friday offer can sometimes work in your favour if you know you're definitely going to want to buy another Apple product down the line.
How to get the best Apple Black Friday deals
Huge Apple Black Friday discounts are usually on older kit, or products released earlier in the year. Apple kit tends to hold its value very well, and though more serious savings have been spotted from time to time, we're not usually talking about massive discounts. But if you want to pay a little bit less than the full retail price for some new Apple gear, then Black Friday's your best opportunity.
To get the best Black Friday Apple deal, decide in advance what hardware you're after and how much you want to spend. For the best deals without having to trawl through retailers, stick with us. We'll be updating this page with direct links to all of the best Apple Black Friday deals for 2024 as and when they go live.
There have already been some record-low prices on the MacBook Pro and Air M2 ranges, but even savings on the new MacBook M3 which was only released this month this month. We're also seeing some good prices on iPads and solid if predictable savings on AirPods and Apple Watch.
How do I know if a deal is good?
With so many retailers pushing Apple Black Friday deals, it can be hard to pinpoint which are the best discounts, and what really is considered a good deal. You have to be careful during these big retail events and ensure that sellers haven't just hiked up the retail price to make it seem like a discount.
That's where we come in: we use price comparison tools to track price history, and compare the current prices across different retailers. During Black Friday these will fluctuate so we'll be regularly checking and updating. And we will link you directly to savings so you know the offer is the real deal.
It never hurts to know the current RRP of each model – our iPad generations article, Apple Watch generations post and Apple Pencil prices guides will help with this.
How do we choose the deals to include in this guide to Apple Black Friday deals
We've been reviewing Apple products and tracking their prices for over a decade, so we're clued up on which Apple products are worth investing in and how much they cost. To select the deals to include in this round up, we track the prices of Apple gear that we have reviewed and tested, comparing prices across all major retailers in the US and UK. We usually only highlight a deal that represents at least 5 per cent off Apple's own retail price.
