The BBC may regret its Doctor Who AI claims

As one of the longest-running television series on the planet, Doctor Who has survived plenty of changes in technology. Colour television, the switch to digital, TV on demand, CGI... the changes have been as dramatic as the Doctor's reincarnations. But the BBC seems to have seriously misread the room, and the lessons from the series itself, with its latest decision.

The broadcaster has announced that it plans to use generative AI to help it write marketing content to promote the show, including emails and push notifications. And the news has provoked a tear in the space-time continuum that the BBC appears to have tried to repair by traveling back in time and deleting its original article on the subject.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

Read more
Shot of AI augmented A Different World
Netflix's AI 'fix' turned an 80s sitcom into a horror movie
Fantastic Four poster
The Fantastic Four controversy shows AI has ruined poster design
Fantastic Four poster
Your thoughts on the Fantastic 4 AI poster allegations
An image of a chef looking in a fridge that may be AI generated
Netflix gets roasted over dodgy AI art (again)
Cartoon of young person looking at the sun rise over a futuristic cityscape
Should we be scared or excited? What to expect from AI in 2025
Adrien Brody holding a large blueprint in A24's The Brutalist
The Brutalist’s AI controversy sparks heated ethical debate
Latest in AI Art
AI-generated art on sale at a stall in India
AI art stall generates furious response
An AI-generated image of a hand with lots of fingers and a chicken nugget. Text reads 'love you AI'
KFC finds a positive side to AI art fails
A screenshot from a video on Autodesk 3D AI model
3D artists are furious with Autodesk over its new generative AI model
An image of a brain among computer circuitry
How generative AI is influencing the creator economy
An AI-generated fashion image
Absolut vodka's attempt to fix AI is kind of weird
Images generated in Google Imagen 2 AI image generator
Artists accuse Google of “massive copyright infringement” with Imagen AI
Latest in News
Texas Rangers Tetas hat
The Texas Rangers' raunchy design fail is an unexpected hit with fans
Render showing design for new Manchester United stadium
Manchester United's new stadium design is drawing some unfortunate comparisons
Shot of AI augmented A Different World
Netflix's AI 'fix' turned an 80s sitcom into a horror movie
Screenshots from KFC Original Fake Games
KFC takes a bite out of annoying fake game ads and turns them into real games
Tesla Cybertruck
Why some Tesla owners are covering up the logo
Magnum billboards on a roadside
Magnum abducts our radio waves with ingenious sonic branding ad