Have you spotted the hidden meaning in the Dairy Queen logo?

What makes a good logo? We'd argue that a striking design with a hidden meaning are the fundamentals of a logo. We see so many designs here at Creative Bloq and while some are great, others miss the mark – a little like this Dairy Queen logo with an obscure hidden meaning. 

Dairy Queen was released all the way back in 1940 and has created a name for itself by selling ice cream and fast food. Despite being one of the most famous restaurants in the US, we bet you didn't know that the famous logo is hiding a secret. If you're creating your very own logo, then make sure you check out our nifty guide on how to design a logo.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.

Read more
Apple logo
The 10 best logos of all time
Oreo logos
Oreo's had a whopping 12 logos since 1912, and they're a beautiful ride through design history
Five of the best logos of the 2010s
The best logos of the 2010s
Hyundai logo
Okay, the Hyundai logo's secret meaning has genuinely surprised me
Sandisk logo
The new Sandisk logo follows a controversial recent design trend
Jaguar logo
The year in logos: 2024 was both pivotal and controversial
Latest in Logos & Icons
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Clippers logos old vs new
New LA Clippers logo is an instant classic
WLCO logo design
This hip neighbourhood's logo is totally loopy, but I love it
The superman logo as based on a potential design from Superman: Legacy
Possible new Superman logo divides fans
Lyle's Golden Syrup and Lyles Black Treacle tins showing the lion logo
Lyle's apologises for its Golden Syrup logo redesign as even the church expresses dismay
Steve Jobs and the Google logo
Apparently Steve Jobs hated the Google logo on his iPhone
Latest in News
Texas Rangers Tetas hat
The Texas Rangers raunchy design fail is an unexpected hit with fans
Render showing design for new Manchester United stadium
Manchester United's new stadium design is getting some unfortunate comparisons
Shot of AI augmented A Different World
Netflix's AI 'fix' turned an 80s sitcom into a horror movie
Screenshots from KFC Original Fake Games
KFC takes a bite out of annoying fake game ads and turns them into real games
Tesla Cybertruck
Why some Tesla owners are covering up the logo
Magnum billboards on a roadside
Magnum abducts our radio waves with ingenious sonic branding ad