New Currys rebrand is bold and fun (but is it enough?)

UK technology retailer Currys PC World has been going through a bit of an identity crisis of late. Consisting of four brands, the portfolio was looking a little confusing. But a new rebrand has come along to simplify things – while injecting some much-needed fun into the new "masterbrand".

So, Currys PC World (which also includes Carphone Warehouse and Team Knowhow) is now simply Currys – and it has a fresh new logo and brand identity. While hardly one of the best logos of all time, it's certainly a step in the right direction for a brand that was starting to look a little dull.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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