Cinema's response to AI backlash averts PR disaster

The Last Screenwriter movie poster
A screenshot from The Last Screenwriter (Image credit: Spotlight Media Productions AG)

As AI increases in ubiquity, so do AI-related controversies. We've seen plenty of big brands face backlashes over the AI use and policies in recent months – most notably Adobe. But it isn't just the tech behemoths falling foul of the internet over AI-generated content – not even independent cinemas are safe.

London's Prince Charles Cinema experienced a fallout this week after announcing it was to host the first public showing of The Last Screenwriter – a film whose script was written using ChatGPT. But after receiving a number of complaints, the cinema responded by cancelling the event and issuing a statement – and many are praising the swift and transparent response.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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