Wait, has this church hijacked the Steam logo?

Steam logo
(Image credit: 4ourthdimension via Reddit)

Online games distributor Steam appears to be facing an unlikely logo copycat from none other than the New Jerusalem Church. Since its creation in 2002, the Steam logo has been synonymous with the world of PC gaming, but it seems that for the patrons of this humble house of God, it's taken on a completely different meaning.

While Steam has evolved with ever-changing gaming trends over the years, its iconic logo has remained mostly unchanged. It's undoubtedly a fitting design for the gaming platform, but that begs the question – why has it seemingly been hijacked by this church?

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).