New 2025 World Games logo features an adorable hidden optical illusion

A new logo with an optical illusion? We'll have some of that! The World Games aren't as famous as the Olympics, but they're gaining traction, and the new logo design may just win over some more interest in time for the Chengdu 2025 event.

At first glance, it's a symmetrical geometric design that recalls the colours of the Olympic games logo minus the blue. But there's actually a whole bunch of hidden symbolism in the design. Can you see what it is yet?

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

Read more
 Eurovision 2025 logo
The new Eurovision logo has triggered a deep design debate
Jaguar logo
The year in logos: 2024 was both pivotal and controversial
2024 logos
The best (and worst) logos of 2024
Super Bowl
That outrageous Super Bowl logo conspiracy theory just won't go away
Digital artwork showing lots of eyes
I can't get enough of this eye-catching Pixar-meets-MTV branding
five different logos on a pink to yellow gradient background
The best logos of the 2020s (so far)
Latest in Logos & Icons
Adobe logo
Adobe forces video game emulator to immediately change its logo
Pepsi logo
Everyone's still talking about that outrageous Pepsi logo design document
Chengdu 2025 World Games logo design
New 2025 World Games logo features an adorable hidden optical illusion
New Asda logo
The new Asda logo looks surprisingly sophisticated
Golden State Valkyries logo
The WNBA's Valkyries logo is full of clever design details
Agatha: The Lying Witch with Great Wardrobe logo
Fans can't decide if Marvel's new Agatha logo is a joke
Latest in News
Sonic Adventure Redux
I'm not saying this Sonic Adventure Unreal Engine 5 remake is the best thing I've ever seen, but I'm not not saying it either
Screenshot from InZOI video game
Nvidia's AI characters are about to transform how we see video games
An image from Half-life 2 RTX demo
Nvidia to show off powerful video game remix capabilities in Half-life 2 RTX demo
iOS 19 concept
Apple's dramatic iPhone homescreen redesign is long overdue
iPhone 13 Pro
Apple tells iPhone users to urgently update iOS – your phone is vulnerable to attack
Trump stood in front of a red Tesla next to Elon Musk
Trump and Elon’s White House ad proves Tesla is getting desperate