Cheetos’ new billboards are traffic-stopping (literally)

Cheetos billboard ad
(Image credit: Cheetos/Goodby Silverstein & Partners)

Cheetos has unveiled a playful new campaign that prioritises snacking before daily life. With one hand immersed in a tasty bag of Cheetos, going about your day-to-day is a challenge without your snacking-dominant hand and this hilariously imperfect campaign imagines the chaos that ensues. Spoiler alert – it's a mess. 

In the world of billboard advertising, you've got to be different to stand out and Cheetos absolutely nails the brief. With typos, bad illustrations and wonky calligraphy, the clever campaign sticks out for all the wrong reasons, but in this case, it works astoundingly well. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). 

Read more
Cheetos font
Design disaster or stroke of genius? The new Cheetos font is turning heads
Kellogg's ad
Brilliant or baffling? Designers are torn over the new Kellogg's billboards
Wieden + Kennedy billboard for Heinz featuring an image of baked beans with copy that reads "It has to be toast".
Heinz's logo-free billboards break all the rules
Astronaut bursting from 3D billboard
Billboard advertising: 47 traffic-stopping examples
Apple billboard showing a Genmoji of a hot dog with a briefcase
Is Apple really losing its advertising touch?
Absolut vodka
40 of the best print ads of all time
Latest in Advertising
Netflix is a Joke campaign
Graphic design gets a sense of humour in new Netflix campaign
Screenshot of a girl playing guitar from a Samsung advert
Obviously, Samsung's mocking Apple's controversial iPad Pro ad
A Corona beer billboard advert showing an optical illusion in which the sunset looks like a beer bottle
Corona beer turns stock photos into clever optical illusion ads
Swehl x Molly Baz banned billboard ad
“Insane but not surprising”: banned breastfeeding billboard sparks heated debate
Bumble ad
Bumble admits it "made a mistake" with controversial billboard ads
Apple ads
The sentimental reason it's always 9:41 in Apple ads
Latest in News
Surface Pro 11 deal
Can't decide between a laptop or a tablet? $450 off a Surface Pro 11 could be the answer
WWDC 2025 logo
The WWDC 2025 logo gives me hope for the future of Apple design
Bambu Lab H2D
Redditors express concern over new Bambu Lab H2D Laser 3D printer
Photo of Bill Gates
Bill Gates says only 3 jobs will be safe from AI (and it's bad news for creatives)
MacBook deals
I'd pick these 2 MacBook deals over all others today – save up to $1000
Krisp - AI accent convertor
New AI tech can change your accent (but only to North American)