Hilarious new TikTok advertising trend is peak Gen Z

Central Houston Nissan TikTok trend
(Image credit: Central Houston Nissan)

TikTok can be an oppressive landscape of Gen Z brain rot, but once in a blue moon, something rises from the sludge to reinstate my faith in humanity. The most recent example? A car dealership in Houston. 

Against all odds, the team at Central Houston Nissan have become the kings of TikTok marketing, demonstrating a perfect blend of weird Gen Z humour and meme-able charisma. There's much to learn from these unlikely stars, so strap in – you're in for a masterclass. (Check out our guide to the best TikTok cameras if you want to launch your own TikTok career.) 

@.centralhoustonnissan

♬ original sound - Central Houston Nissan
@.centralhoustonnissan

♬ original sound - Central Houston Nissan

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).