Cadbury now has a sonic logo – and it's kinda perfect

Cadbury
(Image credit: Cadbury)

Why rely on visual marketing when you could play with sound as well? That's the feeling behind the new sonic logo composed for Cadbury by a prominent film score composer, which aims to sum up the chocolate company's brand in just a few notes. 

Produced by specialist sonic logo branding agency DLMDD, the short sound accompanies the well-known visual logo to create a multi-sensory experience. Given the last year has seen a 22 per cent uptake in sonic logos, sound is clearly the next big thing in marketing – and Cadbury has leaped on the trend. Listen to the sonic logo below, and we'll go and update our pick of the best audio logos now.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site and its long term strategy, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.