Clever 'broken slogan' billboards make an important point about branding

The Nike logo and text reading "simply enact it"
(Image credit: Franklyfluent)

Anyone out in London recently may have spotted some odd mobile billboard advertising about. The pieces appear to be advertising well-known brands, but something is off. "Simply enact it," Nike says. "Maybe it's congenital," reads an ad for Maybelline.

The attention-grabbing campaign aims to raise awareness of a discipline that doesn't tend to get a lot of high-street advertising. And having worked in translation myself, l can vouch for the fact that it's 100% on the mark.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

Read more
Kellogg's ad
Brilliant or baffling? Designers are torn over the new Kellogg's billboards
Apple billboard showing a Genmoji of a hot dog with a briefcase
Is Apple really losing its advertising touch?
Skechers ad
"Why would Vogue allow this?”: Skechers faces AI allegations over controversial ad
The logos of Apple, Spotify, Bumble and Coca-Cola
These 4 big brands lost the plot in 2024
Cheetos font
Design disaster or stroke of genius? The new Cheetos font is turning heads
Wieden + Kennedy billboard for Heinz featuring an image of baked beans with copy that reads "It has to be toast".
Heinz's logo-free billboards break all the rules
Latest in Branding
Adobe logo
Adobe forces video game emulator to immediately change its logo
Pepsi logo
Everyone's still talking about that outrageous Pepsi logo design document
The Nike logo and text reading "simply enact it"
Clever 'broken slogan' billboards make an important point about branding
Chengdu 2025 World Games logo design
New 2025 World Games logo features an adorable hidden optical illusion
New Asda logo
The new Asda logo looks surprisingly sophisticated
Korean artists
"Get used to it": 3 Korean artists on the importance of social media for creatives
Latest in News
Sonic Adventure Redux
I'm not saying this Sonic Adventure Unreal Engine 5 remake is the best thing I've ever seen, but I'm not not saying it either
Screenshot from InZOI video game
Nvidia's AI characters are about to transform how we see video games
An image from Half-life 2 RTX demo
Nvidia to show off powerful video game remix capabilities in Half-life 2 RTX demo
iOS 19 concept
Apple's dramatic iPhone homescreen redesign is long overdue
iPhone 13 Pro
Apple tells iPhone users to urgently update iOS – your phone is vulnerable to attack
Trump stood in front of a red Tesla next to Elon Musk
Trump and Elon’s White House ad proves Tesla is getting desperate