Our global judging panel has selected 56 projects from 34 different agencies for this year's BIA shortlist.
(Image credit: Future)
The Brand Impact Awards (BIAs) reward the best branding from around the world. For over a decade, the BIAs have shone a light on diverse branding projects created by the best the global industry has to offer.
Today, after much deliberation, we are delighted to reveal the full shortlist for the Brand Impact Awards 2024. From just over 200 entries, the following 56 projects made it through our rigorous judging process.
We will reveal which of them have won Gold, Silver and Bronze trophies, complete with a full write-up of the projects, at the start of October.
Thanks to all our judges for being so accommodating and generous with their time and expertise during the month-long process. Without further ado, in alphabetical order, here are the 34 agencies that have made the shortlist in the Brand Impact Awards 2024, and the world-class projects that got them there...
Alphabetical
(Image credit: Alphabetical)
Project: Imperial War Museum Shortlisted in: Culture
(Image credit: Alphabetical)
Project: Joyful Outdoors Shortlisted in: Sport & Leisure
Project: Spectrum.Life Shortlisted in: Professional Services
Zag
(Image credit: Zag)
Project: EE Shortlisted in: Technology & Telecoms
What it means to be on this list
Being shortlisted for the Brand Impact Awards is an accolade in itself. Standards are unfalteringly high, and if judges feel that none of the projects submitted in a category meet the required standard, that category is cut altogether.
First introduced in 2020, we have three tiers of award: Bronze (formerly Shortlisted), Silver (formerly Highly Commended) and Gold (formerly Winner). In practice, this means that all agencies on this list have achieved Bronze status at least. So congratulations – and good luck for the final reveal in early October.
How are the BIAs judged?
Entries are judged on their originality, how well they serve their brief, and consistency – specifically consistent quality of idea and execution across multiple brand touchpoints.
They are also judged in context of their market sector – great branding in the Culture sector can't be compared like for like with Financial Services, just as Technology should be judged through a different lens to Fashion.
Lastly, all forms of brand expression are considered: campaigns that extend or enhance existing brands alongside full-scale rebrands and launches.
Nick has worked with world-class agencies including Wolff Olins, Taxi Studio and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, TikTok, and Bite Back 2030. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.
