Find out which 47 projects made the cut – and secure your agency's place at the BIA 2018 awards ceremony.
After many impassioned debates between the world-class judging panel, less than a quarter of the projects submitted to Computer Arts' Brand Impact Awards have made the shortlist. We can now reveal those 47 projects, from 30 different agencies – scroll down for the full list.
Computer Arts' Brand Impact Awards reward the very best branding from around the world, and the scheme's rich heritage of past winners represents the cream of the global branding industry.
This year, the Brand Impact Awards received a record number of entries – 194 projects, from 79 different agencies. The winning and highly commended projects will be revealed at the fifth-annual Brand Impact Awards ceremony at the Ham Yard Hotel, London, on Thursday 6 September.
Early bird prices are valid until 22 July, so book your tickets now to join the world's top agencies and discover 2018's big winners. Meanwhile, take a look back at the Brand Impact Awards 2017 winners.
Being shortlisted for the Brand Impact Awards is an accolade in itself. Standards are unfalteringly high, and if judges felt that none of the projects submitted in a category met the criteria, that category was cut altogether. Those criteria are:
A strong, compelling concept that's appropriate for the client
Beautiful and consistent execution across two or more brand touchpoints
Branding that stands head and shoulders above the rest of its market sector
Even being the only agency shortlisted in a category does not necessarily mean taking home a coveted BIA trophy on the night. So without further ado, in alphabetical order, here are the 29 agencies that have made the shortlist in the Brand Impact Awards 2018...
Nick has worked with world-class agencies including Wolff Olins, Taxi Studio and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, TikTok, and Bite Back 2030. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.
