Bodyform's new ad breaks a ton of taboos (and we love it)

Libresse bodyform womb stories
(Image credit: Libresse/Bodyform)

Bodyform has just launched its new campaign, #WombStories, and it is seriously emotive stuff. A female-led team at AMV BBDO and VFX studio Framestore mixed animation and real-life actors to tell the stories of several women at different stages in their lives, from getting their first period to the menopause, and various stages in between.

Bodyform – known as Libresse outside the UK – won awards for its colourful Viva la Vulva campaign last year, but this campaign feels more serious. It also touches on many subjects that we don't often see in advertising (there certainly aren't any depictions of miscarriage in our favourite print ads).

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can. 

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