Is BMW's radical logo redesign the car rebrand of the decade?

BMW logo update
(Image credit: BMW/Future Owns)

For many reasons, 2020 was quite an event. Among other things, it turned out to be the year of the new car logo, with everyone from Nissan to Rolls-Royce revealing new designs – almost all of which can be described in one word: flat. But perhaps the best of the bunch was the first to be revealed, a year ago this month. 

Topping our list of the best car logos on the road, BMW's redesigned logo is a transparent, flat reimagining of its previously metallic emblem. Gone is the classic black outer ring (now completely transparent), and the 3D and lighting effects have been removed to create a minimal new look. The circle design remains, as do the white and blue colours of the company's home state of Bavaria. 

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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