Warning: this list contains serious design inspiration.
McDonald's is known for its eye-catching adverts. It has an extremely recognisable colour scheme, those Golden Arches and the courage to create playful marketing campaigns that sometimes don't even mention its product.
But which are the best McDonald's adverts ever? There are a lot to choose from, from drunken McDonald's messages to an ingenious campaign in France where doors were made to look like fries. One user on Twitter has rounded up what he thinks are the best ones ever, and we've highlighted a few below. Did your favourite make the cut?
In the number one spot is this ad for chicken nuggets, which is a simple idea, executed well. It shows the product, and riffs on the cravings people have for said chicken nugget. And the ketchup plus nugget is a subtle nod to the McDonald's colours. (See our why McDonald's uses red and yellow post for more about the brand's colour palette.)
At number two, there's a father's day ad, which shows a cup holding hands with two smaller cups. I don't think it has quite the elegance of the nugget, but it's still a clever idea.
In third spot is this 'open 24 hours' ad, which shows a burger half in darkness. Again, this is a simple idea. @TheChiefPlug captions it with: "Principle: Turn every boring announcement into an excuse to be creative." And we couldn't have put it better ourselves.
Look for the golden arches
Where could they be? (Image credit: McDonald's)
Skipping further down the list is this iconic campaign from the 1960s, which declares 'look for the golden arches'! This works well because the arches are so easy to identify, and as a slogan it's also memorable.
To explore more McDonald's ads, and see if your favcourite made the cut, see the thread here. And while you're at it, don't miss our piece on the ingenious TableBag.
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Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.
