The earliest Beatles logo sketches have been revealed

The Beatles first logo sketch
(Image credit: BBC)

Last night's Antiques Roadshow served up a piece of brilliant logo design history we didn't know we needed – initial sketches of an early The Beatles logo from 1962. The designs are complete with small alterations from "John or Paul", and look very different indeed from the dropped-T logo that came to be so well known.

A guest brought the sketches onto the show, explaining that he was asked to create the design around the time Ringo Starr joined the band. With the "B" made to look like an actual beetle and a beautiful handwritten cursive font, the logo was meant to adorn the drums. But, said the guest, Starr didn't want anything on his drums so the logos were never used and consigned to history (as we're sure first drafts of many of the best logos have been). 

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.