Wait, the Barbie movie logo dates back to the 1970s?

Barbie logo
(Image credit: Mattel / Warner Bros)

The Barbie logo is suddenly everywhere as the Barbie Movie starring Greta Gerwig takes the world by storm. Or Barbie logos that is, because you might have noticed a couple of different designs flying around. They're both pink, as you would expect, and they both go back to the history of a brand that began life over 60 years ago.

Toymaker Mattel's main Barbie logo – which made it into our pick of the best handwriting logos – is the same as its original logo design from all the way back in 1959. The Barbie Movie logo is a different design, but it turns out that it's not entirely original either. It bears a strong resemblance to the Barbie logo that was used from 1975 all the way through to 1991. Confused? As we reach peak Barbiecore, here's a recap of every official Barbie logo to date and we also consider why the Barbie Movie has the logo it does.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

Read more
Six of the best logos of the 1980s on a purple and pink gradient background
The best logos of the 1980s
YouTube logo
The YouTube logo: a history
Poster with young model and the slogan "Not your mother's Tiffany'
The best rebrands of all time
five of the best logos of the 2000s on a gradient background
The best logos of the 2000s
Celeb Barbies
5 iconic Barbie dolls inspired by celebrities
Ford logo in two versions
The Ford logo is suddenly causing major confusion online
Latest in Logos & Icons
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Clippers logos old vs new
New LA Clippers logo is an instant classic
WLCO logo design
This hip neighbourhood's logo is totally loopy, but I love it
The superman logo as based on a potential design from Superman: Legacy
Possible new Superman logo divides fans
Lyle's Golden Syrup and Lyles Black Treacle tins showing the lion logo
Lyle's apologises for its Golden Syrup logo redesign as even the church expresses dismay
Steve Jobs and the Google logo
Apparently Steve Jobs hated the Google logo on his iPhone
Latest in News
Dove ad
Dove's new campaign wants to break you out of the selfie cycle
Crayola crayons eight colours
Crayola's nostalgic limited edition packs bring back 'lost' colours retired since 1990 – plus a Million Crayon Giveaway
Jaguar Type 00 in French ultramarine at Paris Fashion Week
The Jaguar rebrand has finally won me over after the Type 00 stole the show at Paris Fashion Week
A close up photo of the new ASUS ProArt 8K monitor.
ASUS just revealed the first-ever 8K Mini LED monitor (but I think you should buy this 4K one instead)
Sonic Adventure Redux
I'm not saying this Sonic Adventure Unreal Engine 5 remake is the best thing I've ever seen, but I'm not not saying it either
Screenshot from InZOI video game
Nvidia's AI characters are about to transform how we see video games