The Barbie flip phone sounds like Gen Z's dream
Finally, a stylish way to digitally detox.

Y2K babies listen up, phone manufacturer HMD is teaming up with Mattel to create a real-life Barbie flip phone. The home of Nokia smartphones is planning to launch the retro phone this summer alongside a collection of new products including an exclusive HMD smartphone and a Nokia branded feature phone.
While Gen Z has certainly shown an infatuation for Y2K tech, the Barbie-branded flip phone turns the nostalgia up a notch. We've seen our fair share of smart flip phones recently but with an increased interest in digital detoxes, what better way to unplug than with a Barbie-themed flip phone for that authentic retro experience?
Design details of the new flip phone have been kept fairly hush-hush, but an official press release from HMD promises "a dash of pink" with a helping of "sparkle", so all seems to be on brand for now. The device is set to be a retro feature phone that will encourage fans young and old to "unplug and play". As many of us seek to distance ourselves from the social media brain rot in our pockets, HMD's new flip phone could be the stylish answer we've been looking for.
If you prefer your devices smart but you're still yearning for a Barbircore fix, check out Apple's rumoured hot pink iPhone. For more design inspiration, take a look at why Barbie has had one of the best rebrands in years.
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Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).

















