It's that time of year again, when brands are given the chance to show us how funny they aren't. Yep, I am of course talking about April Fool's – the bringer of naff campaigns, dodgy tweets and bad jokes dreamt up in boardrooms. Every year, one brand gets it even more spectacularly wrong than the rest – and this year, it happened two days early.
Our April Fool's Disaster of the Year Award goes to Volkswagen, who made headlines for all the wrong reasons this week. The company accidentally leaked its own joke rebrand early, and then decided to just run with it anyway. Needless to say, Volkswagen didn't have the last laugh.
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