This Apple Watch Rolex design concept is pretty wild

Apple Watch Rolex concept
(Image credit: 4RMD via YouTube)

The design of the Apple Watch hasn't changed a whole lot over the years. Sure, bezels have shrunk and screens have grown, and the Apple Watch Ultra has taken things in a slightly more rugged direction. But what if Apple went the other way and decided to style its wearable like a dress watch?

A prolific tech concept artist has imagined the collaboration that will almost certainly never happen: Apple meets Rolex. And it's such a radical departure from the current Apple Watch that I'm not sure what to make of it. (Check out the best Apple Watch Ultra deals if you're in the market for new gear.)

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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