The original Apple Watch was kept secret with this ingenious disguise

Apple Watch prototype
(Image credit: Apple/Apple Demo/Future owns)

If there's one company that's known for secrecy, it's Apple. The brand famously goes to extreme lengths to protect future products from leaking (not always successfully, we might add) – and one particularly creative disguise for the then-unannounced Apple Watch has just emerged.

YouTube channel Apple Demo has got hold of an early prototype Apple Watch. But you wouldn't know it to look at it – at first glance, the device looks decidedly like a mobile phone (a retro "dumbphone" that is – we're hardly looking at one of the best camera phones here).  

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.