The Apple Watch deals this Prime Day have been going strong and we're still hoping for some further price drops as we move into the second day. There's still plenty of time to snag a steal on Apple's most coveted wearables, whether you're after a brand new Series 9 or the humble SE. We're already witnessing some great price drops, like $120 off the Apple Watch Series 9, but there's still time for things to go even lower.
Last year we were treated to two new Apple Watches – the sleek Apple Watch Series 9 and the kitted-out Apple Watch Ultra 2. While the focus of our deal hunting will be on these new additions, we'll be keeping an eye on deals for more economical options like the Apple Watch SE2.
If you're after a real bargain, we could be seeing deals on the horizon for the more mature 2022 Apple Watch Series 8 or the original Apple Watch Ultra – note that most of these options will likely be renewed stock. For more deals check out our general Apple Prime Day deals guide and our picks of the best Prime Day iPad deals.
Quick links to US Apple Watch deals
Quick links to US Apple Watch deals
Prime Day Apple Watch Series 9 deals
Apple Watch Series 9 is the latest Apple smartwatch released in September 2023. It comes in two choices of case size: 41mm and 45mm, each with various strap options. New features include a brighter screen and a new double-tap gesture for easy control.
Prime Day Apple Watch SE 2nd gen deals
Apple Watch SE 2 is a more economical smartwatch. It doesn't have the always-on display or the double tap feature of the Apple Watch Series 9, but it does have a range of health and exercise metrics, and you can pair it with an iPhone to take calls or control your music.
Prime Day Apple Watch Ultra deals
The Apple Watch Ultra 2 is the latest in Apple's line of super rugged smartwatches with additional metrics and extra-long battery life. We've not spotted any early Prime Day Apple Watch Ultra deals yet, but you can follow the best prices in your region using our price-tracking widget below.
Will there be Prime Day Apple Watch deals?
We don't yet know what deals Amazon will run on Prime Day itself, but in previous years we have seen some official Prime Day Apple Watch deals. Those will require Amazon Prime membership (you can always sign up for a free trial now to ensure you're prepared). However, most deals are likely to be unofficial Prime Day deals that are open to everyone.
How do we select our Apple Watch Prime Day deals?
We've been reviewing the Apple Watch since it debuted in 2015, and have experience using every model. We look at a combination of price, release date and specs, and whether a deal is the lowest we've seen for a particular model – or still worth considering even if not.
Do I need the latest Apple Watch?
Unlike the iPhone, updates the Apple Watch have proven fairly incremental over the last few years. The Series 7 brought a larger display and fast charging, the Series 8 added a temperature sensor and the Series 9 is faster thanks to Apple silicon while also adding a brighter screen and new double-tap control. If you find a good Prime Day deal on an older Apple Watch, it might be worth grabbing if you're not bothered about those features, but most retailers do not have much if any stock on older models and generally only selling renewed (previously owned) items.
