New Apple film reveals full power of the iPhone – and it’s incredible

Apple ad
(Image credit: Apple)

Apple's latest addition to its 'Shot on iPhone' campaign is an epic journey through cinematic history, and proves exactly what's possible when shooting a film using an iPhone (which is good, as that's kind of the point).

Filmed by Oscar-winner Damien Chazelle, the nine-minute film, titled 'The Stunt Double' (see it below) is the first in the campaign to be shot vertically, and the footage is tailor-made for this format, something that Chazelle was hyper-aware of and calls "part of the fun" in the accompanying Making Of video. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

TOPICS
Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site and its long term strategy, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.

Latest in Phones & Tablets
Nothing Phone 2a; a white phone with eye-like cameras
Nothing Phone 2a looks like it's been designed by Pixar - I love it
iPhone 13 render
Here's why you might want to wait for the iPhone 17
Ugee M908 review; a small black drawing tablet in a wooden table
Ugee M908 review: a surprisingly brilliant budget drawing tablet
An image of a phone in rice
Apple finally admits what we always suspected: iPhones and rice don't mix
Ugee UE12 Plus review; a drawing tablet on a wooden table with a dragon illustration
Ugee UE12 Plus review: a good value pen display for students on a budget
Google Pixel Fold
Leaks for the Pixel Fold 2 suggest Google is heading in a new direction
Latest in News
Godot maintenance release Godot 4.4.1
Did you download Godot 4.4? Upgrade right now to fix 125 bugs
Coca-Cola
Coca-Cola just resurrected its most iconic campaign ever
An image of the Nintendo Direct logo and Mario
LIVE: All you need to know about today's Nintendo Direct (but don't get your hopes up for any Switch 2 updates)
Surface Pro 11 deal
Can't decide between a laptop or a tablet? $450 off a Surface Pro 11 could be the answer
Image showing a star in space
NASA just casually dropped the coolest optical illusion we've seen in space
Anti-Tesla adverts at bus stops in London from Everyone Hates Elon
Viral anti-Tesla ads show how far an iconic brand can fall