Old Apple charger storage feature has blown our minds

A feature now confined to the Apple design bin has just resurfaced on social media and is causing fierce debate amongst users (and amongst the Creative Bloq team, if we're honest). Apparently, Apple MacBook chargers used to house two hooks that could slide out to allow you to wrap the cable around them – and a surprising number of people never knew about it. 

Shared on a Facebook reel entitled "I was today years old when I figured this out", the handy cable management system was ditched by Apple in favour of a removable cable. We (well, most of us) think the feature was bona fide design genius and wish it had stuck around (maybe with a modification or two). If you've got no idea what we're on about, check out the (slightly blurry) image below (and see our best MacBooks guide, too). Then check out the full reel on Joi Siat's Facebook page.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.