Aldi’s bold new billboard could ruffle some feathers

Aldi billboard outside of a Nando's restaurant
(Image credit: Aldi Stores UK)

Aldi has recently rolled out a new billboard that takes shots at the Peri-Peri chicken restaurant Nando's. Parking its portable billboard outside of one of the chain's restaurants, the ad shamelessly flexes Aldi's new piri piri range, coming for the restaurant right on its home turf. 

Aldi's no stranger to ruffling the feathers of its competition, but this move is certainly a bold way to take on its culinary rivals. For more traffic-stopping billboards, check out our collection of the best billboard advertising campaigns. 

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).