'3D is an important differentiating factor for artists': How to upskill, according to Adobe's senior director of 3D

3D designers have never been more in demand. From film and TV to commercial applications like advertising and online shops, 3D is everywhere. So, according to François Cottin, Senior Director of Marketing, 3D at Adobe, it's a great time to learn 3D skills as they can help you become better in your own field – or even provide you with a whole new career.

"If you can do some 3d convincingly you can view your graphic design work in context," Cottin says. "This is helping you become a better graphic designer, a better video editor, and we see that as a very important differentiating factor today for artists. But also if you want to embrace more of a career shift and become 3D-centric, the demand in the field is crazy."

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.