This concept Adidas ad is ingeniously simple

Adidas sandals ad concept
(Image credit: u/aLp on Reddit)

Barely a day goes by in the design world without a cleverly reimagined logo popping up. But every now and again, one truly captures our imagination – like this concept Adidas sandals ad (above) shared by reddit user u/aLp. 

The witty design takes Adidas' famous three-stripe logo and, with the addition of a single horizontal line, turns it into an image of the company's also very well known slider sandal (below). It's an ingeniously simple, why-didn't-I-think-of-that concept, which is particularly striking because of the immediately obvious iconic Adidas logo. While the three stripes didn't quite make our list of the 10 best logos of all time, it's certainly one of the best sports logos.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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