Feast your eyes on Müller's new optical illusion campaign

A billboard featuring Müller's new ad campaign in collaboration with Magic Eye optical illusions
(Image credit: VCCP London)

Müller delivers a big dollop of nostalgia as it launches its brand new ad campaign, featuring a trippy illusion that'll have your head in a spin. In collaboration with creative design agency VCCP, Müller has teamed up with Magic Eye optical illusions to create their very own mind bending illusion that's causing quite the stir. 

By bringing back beloved fan favourite flavours, Müller Corner Originals aims to appeal to our nostalgic side. The most recent campaign celebrates the return of the fan favourite "Mississippi Mud Pie" flavour in response to a flurry of requests, from direct demands from eager fans, to "government petitions" (it's strange what we're prioritising nowadays). Hungry for more? Check out our top picks for the most mind-bending optical illusions. 

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).