IKEA scores with clever Ronaldo water bottle ad

Ikea Cristiano water bottle
(Image credit: Ikea)

IKEA's got form when it comes to impromptu, creative marketing campaigns, and the Swedish furniture giant was quick off the whistle with this one. In a clever response to Cristiano Ronaldo's stance on Coca-Cola (keep reading if you missed it), it posted an ad that renamed its  KORKEN reusable glass bottle after the footballer, noting that it's designed "for water only."

Taking leave from the furniture brand's tradition of using Swedish names for its products, IKEA Canada revealed the CRISTIANO reusable water bottle on Instagram and Twitter with the comment "Drink water, sustainably @cristiano #Euro2020." (see our guide to the best print ads of all time for more marketing inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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