Disney's new 20th Century Fox TV logo is a real head-scratcher

It's one of the most famous logo/fanfare combinations in the world, but the 20th Century Fox Television logo just became a lot shorter – in name, at least. The studio is the latest to lose its 'Fox' branding after being acquired by Disney last year, and is now simply known as 20th Television. 

As far as the logo itself is concerned, rather than design a new logo, Disney has opted to shorten the existing one. Like a sandwich without a filling, the new logo is basically the old one with 'Century Fox' removed, bringing '20th' and 'Television' together. The original logo was instantly recognisable (a feature of the best logos of all time), but how does this new version fare?

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.