14 innovative branding concepts to inspire you

There's nothing quite like seeing a tired old brand get a new lease of life. Whether that be a small identity refresh or a complete overhaul, a little bit of tender loving care can go a very long way. 

Students at Shillington were recently tasked with their own branding challenges, designing fresh new looks and breathing new life into various brands to change perceptions. Below is a selection of the hypothetical projects they came up with, which are sure to inspire you. To see the full list of work, visit the Shillington blog. 

01. Fabricate by Ray Wong

Shillington graduate Ray Wong created this cool identity for an imaginary laundrette that doubles as an art cafe. “Fabricate is designed to reach and inspire a young, trendy audience in the edgy east side of London,” Wong comments. “The idea behind Fabricate is the interconnectivity of fabric and how it’s reflected in storytelling, like a tapestry. We create ideas from the acquisition of personal events, history and culture."

02. Verdant by Emma Clay

Emma Clay, a Shillington graduate in Melbourne, created this beautiful identity for a local floristry delivery company. “My concept was to appeal to the corporate and hospitality industry rather than the public,” Clay says. Oozing floral sophistication, the green and navy colour palette fits perfectly, as does her choice of keywords; dependable, intriguing and succinct. 

03. News Network by Lily Fielding

Shillington Brisbane graduate Lily Fielding is responsible for this edgy branding project for a news network. Featuring a monochrome palette, with flashes of bright orange, Fielding aimed to envoke credibility and respect with her design. It is, indeed, time for a different view. 

04. Urban Garden by Michaela Early

The brief for Shillington graduate Michaela Early was to design an identity for an urban garden startup company in London. The idea behind it being to centre it around a community and entice young people away from their digital devices and into urban gardening. 

“I drew on the language of, and obsession with, technology and artificial intelligence to shine a light on a form of impressive intelligence we tend of overlook these days: nature,” Early says. “I wanted to connect young professionals through a concept they can understand (technology) to plants by personifying them as an alternate form of intelligence to get to know.”

See the rest of the branding projects from Shillington students over on the blog.